Saturday, November 21, 2009

NATIONAL GEOGRAPHIC CHANNEL, SHANGRI-LA AND ZHANG ZIYI INVITE VIEWERS ON AN INCREDIBLE ECO-ADVENTURE

A Personal Journey of Exploration to Wild Places with International Movie Star Zhang Ziyi


How do people develop their cities while honouring their history and preserving the natural environment? Can those with an ancient connection to the land nurture their distinct art, music and culture in the modern world?

Premiering on National Geographic Channel at 10pm on Saturday, 14 November 2009 in Southeast Asia, Hong Kong and Taiwan, Zhang Ziyi Travel Series begins an exciting travel series in which the Beijing-born International movie star takes us on a personal journey of discovery with the help of local guides and famous friends such as globally acclaimed photographer Yu Tsai.

Originally created by Shangri-La Hotels and Resorts, Zhang Ziyi Travel Series is a local National Geographic co-production with the hotel group to unveil the exceptional landscape of Oman and Inner Mongolia, and to show us the determination of local people to nurture their heritage, culture, history, music art, and preserve Mother Nature. The new travel series continues Ziyi’s longstanding association with the world’s leading Asia-based hotel group. As global brand ambassador, she helps Shangri-La communicate the importance of preserving nature and cultural heritage.

“National Geographic Channel and Shangri-La share a commitment to showcasing and preserving the natural beauty of the world. This unique documentary series is a result of this joint aim,” says Choylin Mok, Supervising Producer, National Geographic Channel Asia. “In these documentaries, Ziyi is more of a central character than a traditional host by opening her heart as she takes us from glittering metropolises to the very edge of the world.”

In episode one, we journey with Ziyi to watch endangered turtles hatch on a beach in Oman and see her dance with Bedouin warrior-musicians. In a highlight of episode two, she stars in a stunning high-fashion photo shoot on the wild steppes of Inner Mongolia, and follows a herd of wild horses at dawn. Through it all, we are entranced by Ziyi’s ability to embrace the cultures she encounters and make real connections with the people she meets.

“Thanks to Shangri La that provided tremendous support on this National Geographic Channel project as part of their contribution to protect the environment, nature and wild life, I am thrilled to have this unique opportunity to visit Oman and learn about how local people protect sea turtles and dolphins as part of their lives. Through this project, I fully appreciate how much nature gives us, which is why it is so important we give it back our care,” said Zhang Ziyi, Global Ambassador of Shangri-La.

“This opportunity for Shangri-La Hotels and Resorts to create a series with Zhang Ziyi on issues that will determine the fate of the earth and its people is a precious one. Partnering with National Geographic Channel is undoubtedly the best way to bring this awareness to the public. We are delighted to contribute to environmental awareness and conservation that makes people sit up and think about what they can do to care for the planet. These issues remain at the heart of Shangri-La’s social agenda,” said Madhu Rao, Managing Director and Chief Executive Officer, Shangri-La Hotels and Resorts.

Filmed in high-definition, Zhang Ziyi’s Travel Series presents a variety of visuals and stills of art and historical images of the most stunning natural landscape in Ziyi’s unique perspective.
Episodes include:
Episode 1: Zhang Ziyi’s Oman

In Zhang Ziyi’s Oman, Zhang Ziyi explores themes of heritage and conservation. Landing in Muscat, the capital of this Arabian nation, Ziyi meets local guide- Hafidh and visits the city’s old Souq, or marketplace, to learn about its social and economic functions. Oman is an Islamic nation, and local guide Khalfan Al-Esry hosts a tour of the impressively modern Grand Mosque. The sultanate’s coastline and natural history is also featured, as Ziyi joins Mohammed, resident turtle ranger from Shangri-La’s Barr Al Jissah Resort and Spa on the water, where they encounter hundreds of dolphins, and on the beach, where they watch baby sea turtles hatching and making their way to the sea. She also meets the Sultan’s niece, Her Highness Sayyedha Tania Al-Said, who explains other conservation efforts underway in Oman. Finally, Ziyi ventures into the stunning Wahibi sands for an encounter with the nomadic Bedouin, where she learns about life in the desert, rides a camel on the dunes, and dances to the music the musicians perform for her.
Episode 2: Zhang Ziyi’s Inner Mongolia

Award-winning Chinese actress and global celebrity Zhang Ziyi explores the frontiers of high fashion on the steppes of Inner Mongolia with internationally renowned photographer Yu Tsai in Zhang Ziyi’s Inner Mongolia.

We preview the ensemble design of emerging couturier Jason Wu, famous for the Inaugural Ball gown worn by the U.S. First Lady Michelle Obama; and fashion-forward Gucci, D&G, Hermes, Dries van Noten, Helmut Lang, Armani, Prada and Marc Jacobs – accented with an eclectic mix of indigenous accessories, against the stunning backdrop of Inner Mongolia’s rolling plains.

We watch as Ziyi, Yu Tsai and his team search for the perfect locations, lighting, and pose for this high-fashion shoot. Together, they explore the grasslands, battle the elements, and learn about local customs and traditions. Filmed in high-definition and presented with a sound track of powerful and emotive local music, Zhang Ziyi’s Inner Mongolia combines fashion, photography, travel and culture, with one of China’s most beautiful and charismatic stars at its centre.
About National Geographic Channels International

National Geographic Channels International (NGCI) invites viewers to re-think the way they see television - and the world - with smart, innovative programming. A business enterprise owned by National Geographic Television (NGT) and FOX Entertainment Group, NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo Adventure and Nat Geo Music.

Globally, National Geographic Channel (including NGC U.S. which is a joint venture of NGT and Fox Cable Networks Group) is available in 305 million homes in 165 countries and 34 languages. For more information, please visit www.natgeotv.com
About Shangri-La Hotels and Resorts

Hong Kong-based Shangri-La Hotels and Resorts, Asia Pacific’s leading luxury hotel group, currently owns and/or manages 65 hotels under the deluxe Shangri-La and mid-market Traders brands, with a rooms inventory of over 28,000. The group has over 40 projects under development in Austria, Canada, mainland China, France, India, Macau, Philippines, Qatar, Seychelles, United Kingdom and the United States. For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com.

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